Introducing Living Apparel — A New Category

Paint YourOwn Canvas

Live. Love. Laughter.

Not just a tee — a reusable creative canvas with washable ink pens. Imagine it. Paint it. Wear it. Wash it. Create something new every single time.

🎨 Start Creating▶ Watch the Magic
💡
Imagine It
🖌️
Paint It
👕
Wear It
💧
Wash It
🔄
Repeat It
🔁Create a Different Apparel after Every Wash
✦ LIVING APPAREL✦ CREATE YOUR OWN CANVAS✦ DIGITAL DETOX✦ SUSTAINABLE JOY✦ IMAGINE · PAINT · WEAR · WASH · REPEAT✦ LIVE. LOVE. LAUGHTER.✦ LIVING APPAREL✦ CREATE YOUR OWN CANVAS✦ DIGITAL DETOX✦ SUSTAINABLE JOY✦ IMAGINE · PAINT · WEAR · WASH · REPEAT✦ LIVE. LOVE. LAUGHTER.
Unboxing Experience

Open The Box. Discover The Joy.

More than a T-Shirt. A complete screen-free creative experience designed to spark imagination, creativity and sustainable joy.

🎨 Living Apparel
🌈 Washable Colours
📵 Screen Detox
🌱 Sustainable Joy
♻️ Reusable Creativity

Choose by Creator

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The Problem

We Have a Creativity Crisis

Our children are growing up as passive consumers — watching instead of creating. Screens are replacing paintbrushes.

📱 |Glued to Glass
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Screen Trap

The average child spends over 7 hours a day staring passively at screens, replacing physical imagination.

🎁 |Abandoned Toys
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The Toy Graveyard

Over 80% of plastic toys end up abandoned in landfills within days of purchase, piling up as wasteful trash.

🎨 |Decline of Genius
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The Fading Genius

While 98% of 5-year-olds test as creative geniuses, this plummets to just 12% by age 15 due to passive screen-bound routines.

👪 |Lost Quality Time
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Apart, Together

Modern families spend less than 37 minutes of daily active connection together, distracted by personal devices.

Until now. PYOC changes everything.

What is PYOC?

Not just Apparel.
A Creative Experience.

Every PYOC kit arrives with a pre-printed doodle canvas and washable ink pens. Paint it, wear it, wash it clean — then create something entirely new. Mess it up? Just wash it off. No rules. Only creativity.

💧

Zero Fear of Mistakes

Every stroke is washable. Create boldly — undo effortlessly.

🛡️

Certified Safe for Kids

Child-safe, non-toxic washable inks. Pure joy, zero worry.

♾️

Infinite Reusability

Paint it 100 times. Each wash resets the canvas. Ready again.

VS
😴
Regular Product
✕ Static design, worn & forgotten
✕ No interaction or creativity
✕ Forgotten in 2 days
✕ Just another item to own
✕ One experience, one time
🎨
PYOC Creative Kit
✓ New design after every wash
✓ Hands-on creative activity
✓ Loved for months & years
✓ A living, breathing canvas
✓ Infinite experiences — forever
The PYOC Loop

Watch the Magic Happen 🎨

One creative canvas. Infinite stories. See how PYOC works, step by step.

💡

Imagine

Your blank creative canvas

🖌️

Paint

Fill with washable inks

✨

Wear

Show off your art

🚿

Wash

Colors fade away cleanly

🔄

Repeat

Fresh canvas — create again!

Bestseller

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Rs. 19.99
Rs. 19.99

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Rs. 899.00

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Why PYOC?

Built for Families Who Create

Every PYOC product is designed around one belief — creativity is a form of wellbeing.

🎨

Screen Detox Through Creativity

Replace passive screen time with active, hands-on creativity. PYOC makes real life more exciting than any screen.

♻️

Sustainable Joy

One canvas. Infinite lives. Every PYOC kit is designed for reuse — because sustainability should feel joyful.

🛡️

Safe & Certified for Kids

Child-safe, non-toxic washable inks. Tested and certified. Pure creative joy with zero worry for parents.

🎁

The Gift That Keeps Giving

Birthdays, return gifts, holiday kits — PYOC is the gift people remember long after the occasion has passed.

👨‍👩‍👧

Family Bonding Activity

Paint together, laugh together. PYOC turns a quiet afternoon into a memory that your whole family shares.

🌱

A Movement, Not Just a Brand

PYOC stands for a life lived with intention — more colour, more touch, more laughter, and far fewer screens.

Loved by Families

What They're Saying 💬

Discover how PYOC brings screen-free creativity and sustainable joy into modern family homes.

My 7-year-old has painted the same canvas 12 times and each time feels completely brand new. Best gift ever — she's off screens for hours!

🧒

Priya Sharma

Mom · Mumbai

My 7-year-old has painted the same canvas 12 times and each time feels completely brand new. Best gift ever — she's off screens for hours!

🧒

Priya Sharma

Mom · Mumbai

My 7-year-old has painted the same canvas 12 times and each time feels completely brand new. Best gift ever — she's off screens for hours!

🧒

Priya Sharma

Mom · Mumbai

My 7-year-old has painted the same canvas 12 times and each time feels completely brand new. Best gift ever — she's off screens for hours!

🧒

Priya Sharma

Mom · Mumbai

Used PYOC for our office team day. 40 employees, zero boredom. Everyone completely absorbed. The most creative event we've ever done together.

🏢

Arjun Mehta

HR Director · Bengaluru

Used as return gifts at my son's birthday. Parents loved the concept, kids went absolutely wild painting. Already ordered 3 more times!

🎂

Neha Joshi

Parent · Delhi